Logo or Lovely Face? Let's Talk Profile Pics..

woman standing in front of counter with hair products

How a Headshot Can Help You Stand Out, Build Trust & Boost Engagement Online

 Why a Headshot Beats a Logo

If you're on social media (which you probably are, since you're here), chances are you've come across all sorts of profile photos—some are professional headshots, while others are cool logos representing businesses.

But hey, I’m here to spill the beans and tell you why using a headshot instead of a logo is the way to go!

1. It lets your personality shine!

Imagine strolling into a networking event and instead of seeing people’s faces, you're greeted with a bunch of logos. Weird, right? 🤨

Well, the same goes for your profile photo!

A headshot is like your virtual handshake, letting others get to know the real you—your smile, your charisma, your personality. It’s the secret sauce that helps you make genuine connections with your audience, making them more likely to engage with you and your brand.

2. It makes you the face of your brand!

I get it—logos are cool and all, but on social media, it’s all about showing the person behind the business.

Your face is your brand, and a headshot gives you the chance to own that. It’s a powerful way to show that you stand proudly behind what you do. Your headshot is like a visual “About Me” section—a single image that shares your professional story. It builds trust, shows off your expertise, and creates connection.

3. It helps you stand out and make a lasting impression!

Imagine walking into a crowded marketplace—how do you get noticed?

By being different. And that’s exactly what your profile photo can do.

People remember faces, not logos. A professional headshot is your chance to make an amazing first impression on potential clients and collaborators. It tells people:
“Hey, this is me—I’m proud to be the face of my brand—and I’m here to make an impact!”

So, what’s the bottom line?
Ditch the logo and let your headshot do the talking!

Whether you’re a freelancer, entrepreneur, or business owner, a professional-looking headshot can be a total game-changer. Show the world who you are, and watch as you build genuine connections and relationships—both vital for growing your business.

Now over to you!
Do you use a logo or a headshot on your profile? Have you noticed a difference when you switched? I’d love to hear—share your experience in the comments below! 💬

Angela Dunn